tag:blogger.com,1999:blog-90027329155726547222011-04-22T02:02:28.714+01:00Serving Hotel Industry - This blog is for real help and suggessions to Hotels and web users who book hotels online. We are a small team of 3 people and running our website which is a full-scale hotel directory with full-scale search options (www.wewillbook.com) provides an unique opportunity to hotels to list all hotel facilities with full contact details.Andyhttp://www.blogger.com/profile/00220978450078226616noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-9002732915572654722.post-88291954029773845972009-02-28T14:12:00.017Z2009-03-03T23:23:34.346ZIf we all (hotel owners) forget about existing social media, then only the hotel's own website and customers emails are the direct medium to update customers for any new things happening in you hotel such as you got brand new plasma TVs in all room. It is really important for hotels to assess how frequently they need to update their customers with fresh news about hotel. In the era of social media, for corporate, It is really more important for hotels to link their existing website with social media when most of industries are using social media to promote offers and building brands within the user community. <br /><br />This linking social media with your existing website eventually generate word of mouth and recommended business. Some active hotels (which has strong strategy to use customer database for their own marketing purpose) have started adding more fields in the check in register and also in room card asking for Facebook and Twitter ids. Social media in the world of Internet has opened a new opportunity for active companies to use customer's data to create loyalty and boost up marketing and promotions. <br /><br />In early 90s the phone number was the main medium of contact, then the email rose up as a form of contacting. In the further process of evaluation in communication evaluation, the social media is catching up for corporate companies. <br />A article came across to me where a small group of hotel chain has started asking ID of social media. My head started wondering about it but when I read that to the end i really was surprised how the hotel was using social media to build up its PR. I had a chat over the phone with the social medial loving marketing manager of a small group (they have 3 hotels and 1 hostel). He maintained a healthy profile with a bunch of friends on Facebook and launched the company profile to add 1 more effort to market their hotels.<br /><br />A single hotel with occupancy of around 25 rooms can generate contact details of around 9000 customers a year. Think that if they can manage to collect 2000 customer's social media id, then they can really boost their promotion and offers to repeat customers. This will really boost Loyalty within customers by more interaction and also will help to get real feedback about your offered service. As an example, you can send your promotions to the customers who have once used your service and might use in future. <br /><br />Hotels not having comprehensive Internet marketing and distribution strategy together with their own website with linked with social marketing strategy don't take it confidently or to think holistically. Hotels typically have a massive, unused asset in their computer of customers contact details who have used their hotels in past. An active marketing manager should start on developing PR with the emails to build up healthy profile in a appropriate social network. This will really help to keep existing customer loyal to your hotel and also help to acquire new customers.<br /><br />1 - hotels should start building a social strategy in the reflection of its marketing strategy and core of company aim and goals. It seems to be hard and consuming long time but once it is started it could be giving really fruits of loyalty withing existing customers and a big support in acquiring new customers. <br />2 - Hotels should not just keep on offering something about your hotel, but try to socialise with network and users.<br />3 - Google has said that 2 of every 10 searches are for images, and that number is growing. Images have always been a fantastic tool for selling travel – that isn't changing, in fact it's becoming even more important to have a scalable image strategy for your website. It's a similar story with video.<br />4- Use you hotel pictures through social media to put your legs into the pool of potential customers searching for images and also to spread your brand name over the Internet.<br />5 - Use you tube to spread your hotel videos. (You can customise you tube player and put your hotel video on you website.). <br />6 - Small and budget hotels should really link social networking with their existing website to take the piece of cake from the room selling market.#<br />7 - Use social media to get free ideas about marketing strategy.<br />8 - Connect with other hotels and learn from their.<br />9 - Find more room distributors as they are more likely to use famous social media to attract new hotels looking for new hotel agents. <br /><br />It is long way to go and time consuming but if you work on a right track you can increase your PR, Positive Word of Mouth, High Recommendations, Customer Loyalty and Room occupancy as well. <br /><br />So find the enough time to start linking social media with your existing website of you hotel<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/9002732915572654722-8829195402977384597?l=we-will-book.blogspot.com' alt='' /></div>Andyhttp://www.blogger.com/profile/00220978450078226616noreply@blogger.com0